Friday, June 28, 2013

Where games are going or: I want another NES



I think the gaming industry is in for another market crash in the vein of 1983's. I've lived through and enjoyed four of the (as of now) eight generations of video games and I still have yet to find a system that I play more than the NES. Each successive generation has boasted better technology but increasingly shorter life spans. The NES was released in the US in 1985 and discontinued in 1995. In Japan it was in retail from 1983 and finally discontinued in 2003. Yes, you read that right. So the system's shelf life was 10-20 years. I think it's a testament to how well-made the games were and are even with the limitations in technology at the time.

Compare this with the Playstation 3, which has approximately 772 games in its library as of January 2013. It's the most expensive console of its generation ($499 on its release in the US) and yet has the least amount of games exclusive to its technology. Eight console exclusives, according to my research. Does that make the PS3 a bad system? No, I don't think so. It's a well-made console and I enjoy playing on it. But Sony is not even making use of the great tech that they're gushing about having. They could be making so many great games but what are they doing? What is Microsoft doing? They're giving us consoles where we can play Blu-Ray discs and watch cable television. Wait, these are GAMING consoles, right? For all the gimmick crap Nintendo has been putting out with the Wii and Wii U, at least it's an attempt toward advancing the gaming industry and not being tangential to it.

When the NES arrived on the US scene in 1985, nobody wanted to sell video games anymore. The market had become oversaturated by system after system with smaller and smaller libraries of games (mostly ports) that were failing to the arcades and computer market. Nintendo of America made the shrewd decision to market it as an "entertainment system", which convinced toy stores and the like to carry the console and sell it. And by 1987 this paid off. Now what did they do exactly?

For one, they recognized the potential of third party support. But they also tightly regulated it. They could've easily relied on these other companies to bring the money in. They had no real competition either. Sega's Master System suffered from terrible advertising and a lack of the aforementioned third party support (Nintendo keeping most of those in their pocket contractually). They had the lion's share of the market but they knew what they had in front of them. They saw the potential and actualized it. Many times they PUSHED the limits of the console.  This brings me to my next point.

A lot of Nintendo's critics tend to point toward a constant reliance on their established franchises without really considering why. The most obvious reason is name recognition. In the 90s, more children could identify a picture of Mario than Mickey Mouse. Another reason... they're good games. Can you think of an absolutely awful Zelda game? (And no, the CD-i games don't count because it's not Nintendo) How about Metroid? Super Smash Bros.? Yeah, neither can I. So if they're great games then it gives them a good name and the cycle perpetuates. They can try new and innovative ideas for a game and still be able to sell and expose it if they put Mario's face on it. It's good business sense.  I doubt we would be talking about the merits and game play of Doki Doki Panic if it had never been localized into Super Mario Bros. 2.

Maybe I’m jumping at shadows here. But I really like having a system that is constantly being pushed to its limits and has an ambitious company behind it that wants to re-invent and revitalize and believes in its product.  And what I am seeing right now is an industry that’s hit a plateau with where it can take gaming and gives up far too quickly and settles by supplementing with stuff we already have.  

I’m going to play my NES now.